Why are we doing it
We want you to be able to start developing an idea without needing to spend anything. We're developers just like you and we understand that you don't need masses of bandwidth or storage when developing your next killer app - you need a responsive server, low ping times, the freedom to install what you want, and all without costing you a fortune while you have little traffic to the site.
If you keep growing you will have an experienced team who can help you keep your app running very quickly. When you start pulling in the visitors you'll need a solid, stable managed hosting platform with the all-important Service Level Agreement to satisfy your overlords.
The idea is that when the time comes to launch full scale, we'll be here for you to help you make the transition. If your app becomes a flop - no big deal, it won't have cost you a penny.